EastWest Wins Credit Card Initiative of the Year

Visa Awards

EastWest awarded Credit Card Initiative of the Year – Philippines by Asian Banking & Finance. The bank received the award for its Dolce Vita Titanium MasterCard at the recently held 2014 Asian Banking & Finance (ABF) Retail Banking Awards ceremony held recently at the Marina Bay Sands in Singapore. Accepting the award from Asian Banking & Finance Editor-in-Chief and Publisher Tim Charlton is EastWest EVP & Head of Consumer Lending Cluster Jackie Fernandez (3rd from left). Also in photo are (from left) SAVP & Head of Business Development & Product Management Cherie Sia and FVP & Head of Credit Card Business Sandro Villaraza.

Visa Awards

EastWest EVP & Head of Consumer Lending Cluster Jackie Fernandez accepting the award from Asian Banking & Finance Editor-in-Chief and Publisher, Tim Charlton.

EastWest Wins Credit Card Initiative of the Year – Philippines at Asian Banking & Finance (ABF) Retail Banking Awards

EastWest garnered the Credit Card Initiative of the Year for the Philippines for its Dolce Vita Titanium MasterCard at the 2014 Asian Banking & Finance (ABF) Retail Banking Awards ceremony held recently at the Marina Bay Sands in Singapore. The ABF Retail Banking Awards recognizes and honors the best initiatives in the banking and finance industry across Asia based on uniqueness and innovation, effectiveness and dynamism. The panel of judges was composed of highly-respected individuals from KPMG, Deloitte Consulting, Southeast Asia, Ernst & Young and PwC. The ABF Retail Banking Awards was organized by the Asian Banking and Finance Magazine, the leading publication for banking and finance executives in Asia, which focuses on commercial and retail banking and on securities market from a banking perspective.

“It is an honor to be among Asia’s best of the best domestic and international financial players from almost 30 countries. This award serves as an inspiration for EastWest to continuously offer products and services that are truly meaningful and beneficial to the market we serve. This is a testament to EastWest’s commitment towards customer service excellence by offering products that are top-of-class and that truly address the needs of our customers,” said Fernandez.

The EastWest Dolce Vita Titanium MasterCard was launched exclusively for modern Filipina women. It reflects who its target market is ? goal-oriented, career-driven women who balance different roles while maintaining a positive and vibrant outlook in life. True to its Italian translation of dolce vita being “sweet life”, it is all about enjoyment with family and friends, shopping, health and wellness, and a fulfilling lifestyle.

It is the only credit card in the Philippines with an instant gratification feature. Cardholders are rewarded with pampering packages from well-known wellness partner merchants every time the required minimum spend is met. For women who love to shop, they can enjoy exclusive discounts and 0% installment offers from top merchants.

Taking good care of one’s health should also be a priority for women. As such, EastWest Dolce Vita Titanium MasterCard Cardholders can also enjoy health benefits and discounts from partner health care providers.

The EastWest Dolce Vita Titanium MasterCard evolves constantly with the changing needs of its target market. This is what makes this credit card the preferred Philippine ladies’ credit card ? it lets ladies live the sweet life.